Transforming E-Commerce through the Lens of an Action Cam
In this day and age, it doesn’t take a $1000 camera to capture high-definition footage while you’re parasailing in Peru, all it takes is an action-cam. One such client approached us; they made the world’s most versatile action cams that helped inspire those around us, but the same couldn’t be said for their mobile web experience. The site seemed to play a limited role in the purchase and usage life cycle and did not provide a cohesive online shopping experience to customers.
Before we could start strategizing, we needed to conduct in-depth research on how consumers, and intenders, experienced this category. We commissioned on-ground research to interview stakeholders and gauge their need states, pain points and mindset.
After a painstaking research phase, we realized that the users wanted a more cohesive online purchasing experience and we needed to clarify the relationship between the mobile and the website.
After carrying out the customer research, we wanted a more thorough understanding of the industry our client operated in. The first phase of the research comprised of an in-depth analysis of our client’s website and deriving insights through Google Analytics. For the second phase, we looked at industry best-practices and what the competitors were doing to better understand what our client was up against. The problem was clear to us: the website traffic had declined across all platforms since the users weren’t being engaged to stay long enough.
It was time to act—we used the insights derived from our research to create a seamless user experience that engages and converts. We designed the mobile experience keeping in mind the fact that the users wanted a consistent experience between the app and the tablet. We wanted to ensure that the overall user experience was seamless without any glitches or hiccups.