Increasing Holiday Season Purchases through a Digital Catalogue

Overview

One of our clients has a global e-commerce marketplace that connects millions of subscribers with local merchants by offering activities, travel, goods, and services in more than 28 countries.

Services provided

Experience Design
Digital Strategy

Problem

Troubled by a poor quarter that led to a decline in their stock, our client decided to go for a revamp. They wanted a digital holiday and toy catalogue for Christmas to help drive up their sales.

Solution

We engineered a new user experience for the gift store through a new digital catalogue, keeping in mind the festivities of the holiday season.

Impact

The impact was record-breaking: increasing the share price to 150%. When it came to the actual figures, more than 43,000 customizable photo books, along with 40,000 iPhone Cases, 42,000 Topaz Earrings, and 11,000 Flying Helicopters were purchased through the platform.

Experience Design