Mapping the Path to Success with a UX Strategy

If your product were to be launched today, it would probably be one out of the 4,732 others to be launched the very same day. Products, features, ideas – all are shipped at a blazing speed every day. How do you make sure your product stands out? What can you do to increase your chances? The answer is experience. Creating an enhanced user experience that your target users will prefer over the other options present in the market is what will make your business successful.

Then how do you ensure your product’s experience is the best? You start with doing research – primary and secondary. Based on your findings, you make personas and map out the distinct user journey of each persona. Lastly, to ensure your product can compete in the market, you do a competitor analysis. This process has helped us build successful products for our clients. It’s called building a User Experience (UX) Strategy.

What is a UX Strategy?

Simply put, UX strategy is the plan and approach for a digital product. UX strategies help businesses translate their intended user experience to every touchpoint where people could interact with or experience its products or services. To be most effective, this plan should be in place before design even begins.

Coming up with a UX strategy at the outset of a project can help make sure digital product teams don’t waste time, money, and energy developing products or features they aren’t sure people will want or use.

Components of a UX Strategy

Defining your UX strategy involves planning your requirements around user goals and stakeholder business strategies. According to our team of experts, a strong UX strategy will include the following:

• Understanding of the stated business problems and goals of the product.
• Metrics for success of the product.
• Clarity on who is the user.
• Prioritization of the product’s desired features, components and design elements taking into consideration development time.

A cohesive, well-planned UX strategy is your blueprint for success and developing one is beneficial to any project that involves users. Having a UX strategy doesn’t mean you are locked into a rigid box. You can change any criteria you want at any time. Rather, a UX strategy is 100% about creating clarity and transparency on a project so that the team can make and agree upon realistic choices.

How Can UX Strategy Help Your Business?

A solid UX strategy ensures that the business vision, user needs, industry trends, and technical capabilities are aligned and helps to prioritize a team’s attention and resources by keeping them focused on solving the right problems for target users. It is perhaps important to recognize the effectiveness of a good UX strategy.

• Gives Your Product a Story

The process of building a UX strategy starts with identifying the business problems and the target users who are facing these problems. The users are the main characters in this process. A UX strategy crafts a story, weaves its characters’ storylines and takes the reader (user) on a wonderful journey – by promising them an elevated and enhanced solution to their problems towards the end. This journey exposes the user to the immense power of the narrative, a reflection of the thoughtfully designed product. The powerful storytelling ultimately makes the user delighted by the product’s features and capabilities, and impressed by its strong functionality.

• A Holistic Analysis

In product development, a designer’s focus is mainly on creating user-friendly products while higher-up executives are more concerned with reaching certain company targets like Return On Investments (ROIs), profit margins, and total revenue. Drafting a UX strategy is the bridge between user-centered product design and overall business goals. Through analysis of the business requirements, and partnership with all stakeholders, UX strategy brings forth a deeper understanding and knowledge of the industry. Thus, the UX strategy keeps designers, CEOs, developers, and even customer service representatives aware of user needs, company objectives, and overall action plans when cultivating the ultimate user experience for the consumers.

• Validates Assumptions

People are creatures of habit. If a new digital product wants to succeed, its value proposition must be enough to entice people to switch to that new product. Through the process of researching and talking with potential users while forming a UX strategy, businesses can discover if the product and features they intend to develop are actually necessary. Potential users are able to provide valuable insight into how their problems are (or are not) currently being solved — which can then help businesses gauge if their proposed solutions will give them a competitive advantage.

• Keeps Up With User Behavioral Patterns.

Technology is transforming and improving ever more rapidly. This directly impacts user behavior and their adoption of new tools and features. UX strategy predicts user expectations to deliver digital products that will delight users, keeping the business relevant and up to date.

A small investment in creating a formal UX strategy, which benefits both your users and your business, delivers a huge payoff. The best products start with a clear UX strategy that is customer and market driven. And UX strategists know how to make each unique stakeholder feel heard, with their insights valued. So, let our team of experts help you in setting your strategy, building what matters, and be happy doing it. And then, you will have your exceptional product that sets the tone for innovation in your industry.