20 Years of Chaos

This year Creative Chaos celebrates 20 years of constantly innovating and continuing to strengthen its foothold globally. The year also unveiled a new brand identity for Creative Chaos, ensuring a new even more promising future. We decided to evolve further and keep up with times, hence our identity needed to reflect a more future proof, simplistic feel. It also had to align with our brand proposition of “helping build the future” and a reflection of our core value to customers “A relationship built on integrity, quality, and results”.

The question then was how do we create a new identity that encompasses our brand proposition. We translated our brand characteristics of integrity, quality and results to enthusiasm, precision, and transformation to help us build a more unique yet simple identity. The logo was derived from the concept of a “Pixel”. When we think digital, we think pixels. All visual elements are composed of these tiny elements, called pixels. The core approach of this concept was to create infinite variations, while maintaining a consistent visual thread. Pixels also depict modernity and transformation. It’s the core essence of the digital world.

Integrity, Quality and Results, are the core values of Creative Chaos. We’ve used the concept of Pixels to depict each value. Each value is a part of the foundation Creative Chaos is built on, just the way the composition of pixels can create a refined visual. A missing pixel can distort the image - just the way without all the values put to practice, Creative Chaos cannot function.

And this my friends, is how the new identity was created. Interesting, ain’t it!

The brand identity refresh wasn’t all that happened; Creative Chaos also hosted a grand ceremony for its employees, celebrating 20 years. The event took place in Karachi, at Ballroom 19 overlooking the city. Employees were awarded tenure awards for those who’ve been serving the company for over 5 years. Excellence awards were presented to extraordinary performers and emerging talent, and project recognition certificates were awarded to the Litterati and Emaar teams, for their relentless performance in 2019. ‘Fun’ awards were given out as well to celebrate people who keep our culture intact. Some fun activities also took place, including an ice breaker to kick things off and a "Tea with UA and Shakir" answering some interesting questions. All in all, it was a great event organized by the employees for the employees. And not to mention, the food was amazing!

We look forward to celebrating more events like these, and another 20 years of Creative Chaos!